Panicked Disney bosses jetted across the US in a bid to silence Snow White remake star Rachel Zegler after her woke pronouncements infuriated co-star Gal Gadot.
Enthralling new details from behind the scenes of the troubled remake have emerged on the eve of its theatrical release, amid mixed reviews and poor box office predictions.
The New York Times reported that Disney bosses went nuclear in August 2024 after Zegler, 23, shared a trailer for the movie on X and captioned it ‘And always remember, free Palestine.’
That sparked a ‘severe rift’ with Israeli co-star Gadot, 40, who plays the evil queen, the Times reported, confirming a rumor that the two actresses hate each other.
It also forced Snow White producer Marc Platt to fly from Los Angeles to New York for crisis talks with the young actress.
He is said to have reminded Zegler how much was at stake with the movie and her career before asking her to ‘post heedfully’, the Times reported.
Platt headed home to LA confident he’d gotten through to Zegler – only for the progressive starlet to unleash another stream of social media invective after Donald Trump won his second presidential election in November.
That outburst was being shared among Disney executives within seconds.
Enthralling new details from behind the scenes of the troubled remake have emerged on the eve of its theatrical release
This image released by Disney shows promotional art for the film ‘Snow White’
It laid the groundwork for a heavily-curtailed publicity campaign which saw red carpet interviews with journalists dumped.
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Zegler also inflamed anti-woke campaigners including Megyn Kelly and Robby Starbuck.
The Times reported that Disney bosses were desperately hoping for liberal stars to come forward and defend Zegler, only to be faced with a tumbleweed.
While her fans stepped up to the plate and rallied round her, she was ultimately forced into an apology in which she said ‘let my emotions get the best of me’.
Originally given the green light with a budget of $210 million, execs at Disney were left underwhelmed by the first cut and ordered reshoots.
In doing so, the budget soared to $270 million which didn’t even include their marketing campaign.
After the reshoots and extensive visual effects, the Times said that confidence started brewing amongst the powers that be that the movie was starting to come together.
Part of those visual effects had been to work on Zegler’s wig she wore in the movie, after it was likened to Shrek villain Lord Farquaad and rightfully ridiculed.
Originally given the green light with a budget of $210 million, execs at Disney were left underwhelmed by the first cut
Part of those visual effects changes was to work on Zegler’s wig she wore in the movie
A song titled ‘Hidden in My Heart’, which was to be sung by one of the dwarfs, was also cut and a new scene was added involving the Evil Queen and the magic mirror.
Satisfied with their post production wizardry, Disney execs decided to flock to Disney World in Florida for a retreat in October of last year.
David Greenbaum spent two days going through the movie with a dozen execs to iron out final issues
It wasn’t meant to be however, with Hurricane Milton causing the summit to be called off at the last minute.
Instead, Disney live action chief David Greenbaum gathered a lucky dozen of studio heads into a screening room on their lot in Los Angeles.
Two days later they emerged after watching the film over and over, scrutinizing the whole movie frame by frame, looking to improve it further.
Three people with knowledge of the marathon analysis told the Times about the session, speaking on the condition of anonymity.
Greenbaum made comments that the CGI dwarfs looked ‘waxy’, and said that some footage should be shot on location. It was also decided that the bandit storyline would be tightened up.
Director Mark Webb continued to work on the project, especially the sound and color, until February.
As the build up to the movie descended into chaos, Disney had already made a mess of their response when on-set pictures of new characters leaked during filming.
Pictures first published by DailyMail.com shared showing a troop of seven woodland inhabitant known in the flick as bandits, who appear alongside the seven dwarfs.
Gal Gadot is seen here in a scene of the new film which is set to hit screens across the globe this week
Fans were left worrying that the dwarfs had been swapped out entirely for some new politically correct characters.
At first, a Disney publicist was sent out to declare to the masses that the photo was a phony, before they then u-turned on their original statement.
Throughout all of this, the company had failed to provide any information as to who characters actually were.
It was later found out that the group of seven bandits were a separate troop from the dwarfs in the film, which would be added in via CGI in post-production.
That move alone to have the gang added into the film using CGI sparked controversy from people with dwarfism who said the company was ‘erasing’ them from film.
Zegler has repeatedly been a thorn in the side of this movie doing well, having continuously sparked controversy.
She has panned the original film for what she sees as a ‘sexist’ traditional romance plot.
Zegler previously revealed she refused to sing the beloved song Some Day My Prince Will Come from the 1937 classic, calling it weird
On Monday she seemed to have finally had a change of heart, as she took to Instagram this week to share a new hairdo inspired by Adriana Caselotti, who voiced Snow White in the animated film.
Posing for a coquettish shoot with a bow in her hair and feigning laughter, Zegler wrote: ‘Just had to pay homage to the original snow white, miss Adriana Caselotti, to whom I owe everything.’
Zegler previously revealed she refused to sing the beloved song Some Day My Prince Will Come from the 1937 classic, stating it was ‘weird’ that the movie focused on Snow White’s ‘love story with a guy who literally stalks her‘.
She has also criticized David Hand’s 1937 original animated film as ‘extremely dated when it comes to the ideas of women being in roles of power’ and admitted she has only seen it once.
The star also faced backlash when she was first cast as Snow White as a Latina actress.
In response to the negative reception, Rachel penned in a since-deleted post: ‘yes i am snow white no I am not bleaching my skin for the role (sic).’
With the film now out there it currently has a dismal 46 percent critic approval rating out of 130 reviews.
Daily Mail’s Brian Viner gave Snow White two out of five stars, calling it a ‘painfully muddle-headed affair’ and ‘pallid reimagining’ but admitted Zegler ‘plainly has oodles of talent.’