Rise and grind, superstars! Why are you sleeping at 3 a.m. when you could be dunking your head into a bowl of ice-cold Saratoga bottled water?

That message is conveyed in a video, posted by the X account @tipsformenx last week, that showed a shirtless man with protruding biceps (actually, protruding everything) recapping in minute detail his morning routine. It has since been shared, and shared, and shared. As of Monday, it is up to more than 700 million views on X alone.

The man is Ashton Hall, a Florida-based fitness trainer who often posts videos of his daily routine. That is fairly common among lifestyle influencers. But since January, Mr. Hall’s routine has included dunking his head into a bowl of Saratoga Spring Water — let’s call it a Saratoga Splash.

These videos have invited widespread mockery and parodies, including from sports teams and politicians. On Monday, the X account of Senator Ed Markey, Democrat of Massachusetts, posted a screenshot of Mr. Hall plunging his head into cold water and likened him to Defense Secretary Pete Hegseth, who came under fire for discussing war plans on a commercial messaging app in a group chat that included a journalist.

Mr. Hall, a former college football running back, has a large audience. On TikTok, he has 4.8 million followers. He has almost double that on Instagram, and another 2.96 million subscribers on YouTube.

Videos like the ones Mr. Hall posts are becoming increasingly common and popular in recent years: They’re short, easily digestible and show an idealized version of how a man should live.

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