Of all the recent bleak retail news, this one hit my millennial ass the most.
What’s happening: Forever 21 stores in the U.S. are poised to go out of business after the company that owns them filed for Chapter 11 bankruptcy protection, Axios’ Nathan Bomey and Kelly Tyko report.
Why it matters: Goodbyes are on the horizon for locations at the Countryside Mall, Brandon Town Center and The Mall at University Town Center.
Yes, but: The real “why it matters” is much more existential, and by that I mean:
- Where are the girls going to find the perfect last-minute going-out top for $6 and half a pack of gum?
- Where will the Future Fashion Students of America cut their teeth?
- Why didn’t I keep all of my body-con dresses and graphic T-shirts to peddle as “vintage” on Depop? Oh right, because they disintegrated after one (1) wash.
💭 Yacob’s thought bubble: I guess Forever 21 was just a lie, huh?
Look, I haven’t shopped there in years, and I’ve mostly moved away from fast fashion, but this is the end of an era for fashionistas of a certain age.
- I see you. I feel you. Let’s pour one out for all the peplum tops sitting in some landfill and stinking of our youth.
