Consumer spending is continuing to soften, especially given the uncertain state of the global economy and inflation.
People are more likely than ever to spend their money wisely, leaving businesses to suffer the inevitable consequences.
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Because of the fluid financial environment, the idea of a struggling burger chain offering bottomless burgers for an entire month sounds insane, especially with rising food costs and the new tariffs on imported goods.
However, in celebration of National Hamburger Month in May, a well-known burger chain has unveiled a shocking deal that seems too good to be true. But this offer is actually real and can save you hard-earned dollars, maybe for even longer than a month.
Red Robin introduces Bottomless Burger Pass.
Image source: Shutterstock
Red Robin (RRGB) is launching the Bottomless Burger Pass that offers customers nationwide an entire month of burgers for a single $20 payment per person.
Starting on the morning of April 17, customers can purchase the Bottomless Burger Pass via Red Robins’ official website. Once the transaction has been completed, burger fans will receive an exclusive card in the mail that can be redeemed starting May 1 and ending on the last day of the month.
The promotion offers a chance to reengage customers following Red Robin’s announcement that it will close up to 15 underperforming restaurants in 2025 and possibly up to 70 locations over the next several years.
The black-and-gold card allows customers to order one free burger with a choice of Red Robins’ iconic bottomless fries every day of the month. However, any substitutions, additions, or premium sides are not included in this offer and may incur additional charges.
Additionally, Red Robin Royalty members who purchase a burger and drink during the month of May while logged into their account will automatically be entered for a chance to win free burgers for an entire year. Twelve lucky winners will be selected to receive these prizes.
Red Robin is getting ahead of the summer season by adding exciting new items to its menu. These new seasonal additions will be available starting April 28 and can be ordered all summer long at U.S. locations.
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The new summer 2025 menu items include:
- Backyard BBQ Pork Burger: This burger features hickory-smoked pulled pork with Whiskey River BBQ sauce and is topped with smoked bacon, cheddar, crispy onion straws, pickles, and mayo, sandwiched between a sliced burger bun.
- Backyard BBQ Pork Nachos: These nachos are unlike any other. They begin with a base of Red Robin’s classic Yukon Chips, topped with hickory-smoked pulled pork, New Belgium Fat Tire Beer Cheese Bacon Fondue, Whiskey River BBQ sauce, ranch, and jalapeño.
- Peach-Berry Freckled Lemonade: This lemonade gives a seasonal twist to Red Robin’s iconic Minute Maid lemonade by adding diced peaches, peach purée, and strawberries.
- Spiked Peach-Berry Freckled Lemonade: Craving a boozy drink to pair with your burger? This lemonade contains the same ingredients as the original Peach-Berry Freckled Lemonade but adds Grey Goose Vodka for a little extra fun.
- Peaches & Cream Milkshake: This limited-time milkshake features vanilla soft-serve ice cream mixed with diced peaches and peach purée, topped with whipped cream and peach gummy rings. It can also be made boozy by adding a shot of Maker’s Mark Whisky.