You can snap up an iPhone for $599 at the moment: the newly released iPhone 16e. But the tariffs newly announced by President Trump have suggested that the price could go up by 43%, which could take the iPhone 16e to $856. And now, a respected analyst suggests that other models could be much pricier.
How much will an iPhone 16 Pro Max cost after tariffs come into play?
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The tariffs, which would apply to the iPhone because most are made in China, have already produced reports from analysts which suggest the 43% price increase, which would also mean that a top-flight iPhone 16 Pro Max with the biggest 1TB storage would go up from its current $1,599 sticker to $2,300—assuming Apple passes on the full cost of the change to consumers.
ForbesTikTok Ban Deadline Looms Again In Hours: What It Means For Your PhoneBy David PhelanNow, Dan Ives from Wedbush, a respected analyst who comments on technology regularly, has said that prices could increase dramatically above that.
Speaking on Yahoo Finance’s Morning Brief, Ives talked through his beliefs. First he said that if the iPhones “were built in the U.S., right off the bat, just under tariffs it’s over $2,000,” he said. Asked on the show by Julie Hyman how much someone buying an iPhone after April 9 when the tariffs come into effect, “I believe after Memorial Day, it’s over $2,000. Because they can’t, Julie, they can’t absorb. We’re not talking like 3 to 5%t through the supply chain. They can’t absorb a 50% hit. And then it depends on whatever we got to see what exemptions they get or whatever. That’s why this is, look, it’s a black swan event going back to $3,500,” he said.
That last comment was amplified in a note to investors where Ives said, “”50% China tariffs, 32% Taiwan tariffs would essentially cause a shut-off valve from the US tech landscape and in the process cause every electronic to go up 40%-50% for consumers, iPhones made in the US would cost $3,500 (vs. $1,000), and the AI Revolution trade would be significantly slowed down by these head scratching tariffs that NEED to be negotiated to realistic levels.”
Well, that sounds scary. But take note of one thing he said, that it depends on “exemptions”. You can bet that such exemptions are the center of any talks between Apple and the government right now.
Ives doesn’t spell out why he has fastened on Memorial Day (May 26), though it may be he thinks Apple has inventory to last until then before the tariffs begin to bite—assuming there are no exemptions.
It’s worth noting that other analysts disagree. Reuters reports that Angelo Zino at CFRA Research, believes the company will not pass on more than 5% to 10% of the cost.
“We expect Apple to hold off on any major increases on phones until this fall when its iPhone 17 is set to launch, as it is typically how it handles planned price hikes,” he said.
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