It seemed like a great deal — maybe a little too great.
To celebrate National Burger Month in May, Red Robin offered customers the chance to buy a $20 Bottomless Burger Pass.
The pass was promoted as costing just $20 for one Red Robin Gourmet Burger with a bottomless side each day from May 1 to May 31.
Passes were meant to go on sale at 8 a.m. PDT Thursday — but many customers experienced website crashes and shopping cart glitches instead.
Frustrated users then took to social media, with at least one declaring the promo a “scam,” Today reported.
“We did everything we could to anticipate interest in the Bottomless Burger Pass, including working with our web and gift card partners to prepare for the influx of traffic, but due to overwhelming excitement in the pass, our website and supporting systems crashed,” Red Robin told USA Today.
Some users who were able to get through reported that while they were able to add the bottomless pass to their carts, the total charge was far more than the $20 originally promised.
One user posted to social media that at one point the Red Robin website listed the cost of the pass at $682 rather than $20.
CNET reporter Arielle Burton also tried to get the pass and had a similar experience.
“I was shocked to see the order total as $682,” Burton wrote in a post on Thursday. “However, lower on the Red Robin burger pass promotion page in terms and conditions, it said: Limited use of up to $22 per day from 5/1/25 – 5/31/25. So it actually calculated that cost for the entire month.”
Some customers, at least, were able to get past the website woes and pricing issues to purchase the deal — Red Robin reports that the Bottomless Burger Pass is now sold out.
— Julie Evensen covers trending topics and popular culture. She can be reached at [email protected] or @juliecevensen.bsky.social on Bluesky and @julieevensen on Threads.
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