Bill Belichick and girlfriend Jordon Hudson have apparently heard the chatter.

In the wake of the couple’s disastrous appearance on “CBS Sunday Morning,” the former college cheerleader, 24, shared a lengthy email from the new UNC football coach, 73, that centered on the promotion of his upcoming tome, “The Art of Winning,” as a seeming explanation as to why the Q&A with Tony Dukoupil unfolded the way it did.

Bill Belichick’s “CBS Sunday Morning” went viral in April 2025. CBS

In the message dated April 10 — just as the first stories about the book were coming out — Belichick began, “All, I don’t think this is fantastic, but it will probably hype the book, which is clearly the ongoing theme here …

“This is about what I expected from the media. We went through how important it was for me to put ‘I f–ked up’ in the book, and of course, that is the feature of this article — which is mostly about admitting mistakes and talking about a Super Bowl mistake. I am fine with putting mistakes in the book, but I am certainly not surprised that of 260+ pages, that this is what they would highlight.

Jordon Hudson released this Bill Belichick email on her Instagram account. JordonHudson/Instagram

“And of course, the ‘I f–ked up’ is the click bait they used for the story. We’ll see what the title of the article is, which I noticed has been conviently left out — do we have approval on that. I would approve this article if we can also approve the headline, which is actually more important than the article.”

It’s unclear which specific article Belichick is referencing, though The Boston Globe was the first outlet to discuss the book.

His girlfriend, Jordon Hudson, made a buzzy appearance in the Q&A. Getty Images

In an eight-minute segment that aired Sunday, Belichick spoke with Dokoupil about his time in New England, where he won six Super Bowls across six seasons.

Hudson, whose relationship with Belichick was revealed last summer, put the kibosh on questions about the origins of their romance.

Jordon Hudson during “CBS Sunday Morning” interview. CBS

She tagged Dokoupil and CBS mornings in her post Tuesday, adding a full statement is coming later in the day.